NEWS/BLOG

In this article we will cover topics such as adding a link to a news article, adding pictures to news articles, blog/news module, news articles and news topics.

Skip ahead to

Adding Link to News Article

1) Go to the article you are editing
2) Click on the Toggle Editor
3) Click on the area where you want the link to be
4) Paste your URL in that spot. 
5) Highlight the link:
kb_1

6) On the toggle editor there is an image that looks like a chain, click that.

7) A box is going to pop up and in the box Link URL you are going to add the same URL that you have highlighted in step 5. 

8) Click Insert 
9) Then you are good to go. If you need to move the link to a different place in the article you, just highlight, copy and paste where it should go. The link will be the same. 

Adding Pictures to News Articles

1) Go to the article you are editing

2) Click on the Toggle Editor

3) Click on the area where you want the picture to be

4) On the toggle editor click the icon that looks like a Tree

5) Click on the file icon right next to the Source field

kb_3

6) Click on the file folder where your image is found

7) Click on the image you want to upload

8) Click Select

9) Click OK

14) Once you are done, click save changes at the bottom right of the news article.

Blog/News Module

Easy Blog Post Creation with WSM

The News/Blog module consists of 3 elements: Topics, Articles, and Comments. Each element is discussed in this section.

To access News from your WSM™ dashboard, highlight Modules and click News.  This screen will list all the created News Articles/Blogs.

kb_7

  1. Add Article – Use this button to add a new article. If you plan to add the article to a Topic, you can still begin from this screen.
  2. Manage Topics – Click this button to access a list of Topics or to add a new Topic.  This is discussed in more detail in its own section.
  3. Manage Comments – Click this button to see a list of all comments. Comments are discussed in detail on the next page.

Adding Blog Articles

Articles are listed by the date posted. Below is the Add Article screen, which you access by clicking the Add Article button from either the News Articles or News Topics screen.

kb_8

  1. Title – The title of your article is displayed as the link on the news page. It is also used for the heading of the article and in the URL.
  2. Topic – This drop down list will contain a complete list of all Topics that have been created. Do nothing with the field if you do not plan to use Topics or have not created one yet.
  3. Keywords – Type words and/or short phrases that are relevant to your news/blog article and separate them with a comma. These keywords will help optimize your blog for search engines classifying and indexing your page.
  4. Body - WSM™ offers two views for creating the body of your article.
    1. Text box as it appears by default. You can begin typing in the box provided with or without using HTML Code. Without formatting, the copy will default to appear as one long paragraph.
    2. Toggle Editor, click this button to access an easy to use editor. Your display will change and you will have access to several tools for building the content on this site page. These tools include, but are not limited to, adding images, creating links, pasting content from Word, spell check, font display, and more. Use these tools to build a user-friendly page.
  5. Hidden - Whether the article should be available on the news and/or topic page. If you specify “Yes” for hidden, the page will not be listed or viewable.
  6. Added – This is the date and time when the blog article was posted. If you do not specify, WSM™ will use the current date and time when you click the Add Article button.

Managing Topics

Topics are used to organize/group the articles you post.  For example: Breaking News, Product Features, or even New Product News. Once you add a Topic you will be able to assign topics to articles.

To access or create a topic, click the Manage Topics button.  This screen will list all News Topics that have been created.

To add a new topic, click the Add Topic button. Each numbered item is discussed in further detail.

kb_9

  1. Title - This is the title for your topic and will be displayed at the top of the topic page, used in the URL, and listed as a link at the bottom of each article that is classified by this topic.
  2. Priority - Determines the sort order for topics. A higher number will move the item up in priority.
  3. Hidden - When “yes” is selected this topic and all its articles will not be available for viewing.
  4. Template - This determines which site template should be used when displaying the topic. If your site utilizes more than one template, click the drop down arrow and select the appropriate template. If your site only utilizes one template, you do not need to change the default selection of –none-.
  5. Customer Access - This feature allows you to restrict access to the topic using your customer groups.

Managing News Comments

Visitors to your eCommerce site must be logged in to leave comments on blog posts. This helps reduce the risk of spam and creates an opportunity to contact that commenter. Comments on blog posts appear immediately but can be moderated easily. To see the list of News/Blog Comments, click the Manage Comments button from the News Articles screen. If you are on the News Topic screen you will need to click Manage Articles button first.

From the News Comments screen you can delete or view each comment. This screen will also allow you to see which Article this comment was added too, who added it, and when.

Disable "Allow Comments"

Go to System Configuration > General

Uncheck "Enabled"

User-generated content is important in monitoring the interest level of your audience.  Use comments as a way to gauge where there interests lie and how you can improve your call to action.  If asked to comment on a blog post and no one does, try a more compelling call to action.

Fresh Content will Lead to Repeat Site Visits

Blogs are the perfect place to bring back site visitors over and over again. Fresh optimized content will keep the search engines and your site visitors happy. Through consistently providing insightful content that is relevant to your prospective customers, they will return to you when it is time to make the purchase.

News Articles

A news article is essentially another name for a blog, for which there are a variety of reasons that they are useful. A few of these reasons will be outlined below. You can utilize the news module for many things, including but not limited to: new features being added to your site, upcoming sales or specials, news about something relevant in your industry, etc. It is useful to find something to write about at least once a week because Google loves fresh content, and it will help you maintain a high page rank.

Steps

To add/edit a News Article:

  1. Go to the back end of your WSM
  2. Hover over Modules
  3. Click News from the menu that drops down
  4. If you are editing an existing article, find the proper title and click the Edit icon (pencil and paper)
  5. If you are creating a new article, click Add Article in the upper right hand corner
  6. Once you are in the news article edit page, refer to the table below for a better understanding of what each field entails
Information
Article Name This is the title of your article that is displayed as the link on the news page. It is also used as your heading for the article and in the URL. This is a very important aspect of creating successful content that engages the reader because essentially it will be what tells them whether or not they want to read it. Since it becomes part of the URL, it is also wise to include the main keyword you would like the article to rank for. Google loves clear and informative URLs for SEO purposes.
Topic

This drop down list will contain a complete list of all Topics you have created. Do nothing with this field if you do not plan to use Topics or have not yet created one.

Link Title This will be displayed if a link to this article is hovered over. This defaults to Article Name if not filled in. It can be a good idea to create a short and informative link title if the article title is particularly long and won't display well when the link is hovered over.
URL Text used in the generation of the URL for this page. This should NOT include the .html or the leading /n-123- components of the URL, as those are automatically added. This defaults to Article Name if not filled in. Creating a valuable URL in terms of keywords and SEO value is a great way to get your news article to rank well in search engines.
Meta Title The title that is displayed in the top of the web browser as well as in Google search results, should be 6-12 word or up to 80 characters and defaults to the Article Name if not filled in. The meta title is the most important aspect of on page optimization for SEO, so it is recommended that you take the time to come up with one that contains keywords you would like to rank for, and are also relevant to the article itself.
Meta Description Meta description is used for the page summary in Google search results, defaults to the first 250 characters of the 'Body' field if empty. This field will help users decide if your page is the one they want to click on from the list of search results, so take the time to put one together. It is recommended to keep it to 200 characters or less so it will fit in the Google search results. Give a concise but detailed description of what the user will get upon landing on the page.
Meta Keywords Meta keywords is a comma separated list of words and phrases to describe this page, defaults to the 'Tags' field content if left empty. Keywords are useful for search engine spiders when they crawl your site to index it in results. While they don't hold any tangible SEO value, they will help your site in being indexed properly. It is recommended to use anywhere from 10-15 keywords or phrases, with the most relevant ones towards the beginning.
Tags Comma-separated list of keywords
*Body Article content. 
WSM™ offers two views for creating the body of your article. 1) Text box as it appears by
default. You can begin typing in the box provided with or without using HTML Code. If you do not 
provide any formatting with HTML your copy will be listed as one long paragraph. 2) Toggle 
Editor, click this button to access an easy to use editor. Your display will change and you will 
have access to several tools for building the content on this site page. These tools include, but 
are not limited to, adding images, creating links, pasting content from Word, spell check, font 
display, and several more. It is almost like working in Word! Use these tools to build a userfriendly page. Have Fun! 
*Hidden Whether the article should be hidden. If it is hidden, no one will be able to view it live on the web, but the content will be saved so you can unhide it at another time. This is useful if you write a news article about an upcoming product line launch, and want to save it until the launch date.
Added Time when the article was posted. This is the date and time when the article will be posted. If you do not specify, WSM™ will use the current date and time when you click the Add Article button.
Presentation
Template Template to display page in. 
Customer Required Whether a customer must be logged in to view the page.
Customer Group Group that the customer must be logged into.

News Topic

News Topics keep your posts organized and can be used to create libraries of information. Think of them like chapters in a cookbook where you might have salads, soups, appetizers, etc. You could keep these indexes on a dedicated Site Page or mention the groupings in News Articles.

In addition to keeping your News Articles organized, News Topics can be used for SEO purposes. Instead of using generic keywords and phrases "parts, accessories" use keywords and phrases with more SEO value "truck parts, SUV accessories". News Topics can be assigned to News Articles before or after the News Articles are created. However, it will save time and energy in the long run to give them some thought and create them prior to News Articles.

News Topics can also require Customer Groups to view them. This will allow you to create News Articles that will only be visible to members of a certain group when logged in. This will be useful if you have distributors, for instance, and content that you do not want regular customers to see.

Steps

To add a News Topic:

  1. Go to the back end of your WSM
  2. Hover over Modules
  3. Click News from the menu that drops down
  4. Click Manage Topics in the lower left hand corner
  5. Click Add Topic in the bottom right hand corner
  6. From here you can enter all the necessary information for your News Topic. The fields with a red star next to them are required, while the others are optional. It is always a good idea to include as much information as possible for your customers and search engines.
Information
Title* News topic title - include SEO keywords or phrases
Description The description of the topic - describe what your customers can expect to read in this News Topic and include SEO keywords and phrases S
Priority* Sort order for topics
Hidden Hide this topic and all its articles
Presentation
Template Template to use for this topic and all articles within
Customer Required Determines whether your customers must be logged in to read News Articles within this Topic
Customer Group Determines whether a customer must be logged in, and assigned to a specific Customer Group in order to read News Articles within this Topic