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Setting Up and Troubleshooting Google Integrations in Web Shop Manager

This article covers how to request Google Tag Manager or Google Analytics 4 setup on your WSM store. It also explains what to do if conversions aren't being tracked on your order confirmation page, or if you get Google Shopping price or MAP warnings. Finally, it covers Google's upcoming 500 x 500 pixel product image requirement.

Installing Google Tag Manager or Google Analytics 4

When you set up Google Tag Manager, Google asks which platform you use and tells you to add code to every page of your site. This usually includes:

    • A snippet placed as high as possible in the page
    • A second snippet placed right after the opening tag
WSM's support team can install this for you.

Steps

  • Create your container or property in Google.
    • For Tag Manager, create a container in your Google Tag Manager account.
    • For Analytics, create a GA4 property in your Google Analytics account.
  • Copy the installation code or ID that Google gives you. For GTM, copy both the and snippets.
  • Submit a support request to WSM:
    • Choose the Integrations category, with the Google Analytics subcategory.
    • Include your store's website address.
    • Paste the code Google provided, or your GTM container ID or GA4 ID.
  • Wait for confirmation. The WSM team will schedule the setup and let you know when it's complete.
    • Conversion Tracking Isn't Firing on the Order Confirmation Page

If your sales or conversions aren't being recorded, the tracking code may not be triggering on the order confirmation page.

What to do

  • Contact WSM support. Explain that conversions aren't being tracked on the confirmation page.
  • The WSM team may switch your tracking to WSM's own Google Tag Manager setup instead of the existing code.
    • Google Shopping Prices Don't Match Your Website (MAP Warnings)

If the prices shown on Google Shopping don't match your WSM store, you may get MAP (Minimum Advertised Price) violation warnings from manufacturers or brands.

What to do

  • Save the warning email from the manufacturer.
  • Note the affected product pages on your website.
  • Forward the violation details to WSM support. Include:
  • The manufacturer's warning email
    • Links to the affected product pages on your site
    • WSM support will investigate why Google Shopping is showing different prices.
⚠️ Act quickly. MAP violations can affect your relationship with suppliers. Report these issues as soon as you receive a warning.

 

Google Merchant Center: product images must be at least 500 x 500 pixels

Google has announced that starting January 31, 2027, product images in the image_link attribute that are smaller than 500 x 500 pixels will no longer be approved and will not show on Google. Merchant Center shows an "Image too small for upcoming enforcement" warning for affected products.

Check your Merchant Center account for this warning. If you need help finding or replacing small images, submit a support request and include:

  • The Merchant Center warning
  • The affected products